Business Organizations
Here are some of the business brands I have had the pleasure of working with:
Simplilearn
As a Assistant Manager - Social Media at Simplilearn, I bring a wealth of experience in managing diverse campaigns and achieving significant milestones. I oversee the brand's presence across multiple platforms, including Instagram, Facebook, LinkedIn, and Twitter. My role involves not just posting content, but strategically planning it through a well-organized social media calendar.
I work in close collaboration with creative teams to ensure that our content is not only engaging but also perfectly aligned with Simplilearn's brand vision.
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Skills Used:
Social Media Management, Content Creation and Curation, Calendar Management, Collaboration and Teamwork, Campaign and Event Planning, Time Management and Organization
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At The White Pole, I served as a content strategist and a core team member, contributing to multiple facets of the brand. I spearheaded the creation of the brand Guildedlune and led the social media and copywriting fronts. My responsibilities ranged from crafting mailers and newsletters to naming products and creating compelling captions and descriptions. I also developed comprehensive social media plans, topical day calendars, and collaborated with the design team for creative assets. My contributions extended to ideating a new brand, MR.WHITEPOLE, and executing influencer marketing strategies. I also managed the LinkedIn and Twitter calendars and directed video content, making my role incredibly multifaceted.
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Skills Utilized:
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Content Strategy: Developed and executed comprehensive content plans, including mailers, newsletters, and social media content.
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Brand Development: Ideated and named new brands, contributing to their overall identity and positioning.
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Social Media Management: Led social media efforts, from content creation to calendar planning and execution.
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Team Collaboration: Worked closely with design teams and other stakeholders to produce creative assets.
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Influencer Marketing: Orchestrated influencer partnerships to amplify brand reach and engagement.
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Video Direction: Ideated and directed video content, aligning it with the brand's overall strategy.
Myn - Super app
As a Senior Social Media Specialist at MYn, I have managed various campaigns and achieved several milestones. I was responsible for handling all social media platforms including Twitter, Instagram, LinkedIn, YouTube, and others. I also created a social media calendar to ensure that content was posted in a timely and efficient manner. In addition to this, I managed in-app community pages for both drivers and content creators.
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As part of my role, I collaborated with a creative team to ensure that all content was engaging and aligned with the brand's vision. I also worked closely with other teams to ensure that campaigns and events were executed successfully.
Skills used:
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Social media management
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Content creation and curation
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Calendar management
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Collaboration and teamwork
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Campaign and event planning
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Communication and interpersonal skills
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Creativity and innovation
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Time management and organization
Unschool
At Unschool, I have planned and implemented sales and marketing strategies to promote brand products, motivated team members to continuously improve in promoting and selling target products, drove marketing initiatives to increase product visibility and market performance, and created brand awareness through campus ambassadors in over 200 colleges. I also managed over 200 campus ambassadors to drive sales and marketing.
Skills used:
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Sales and marketing strategy planning and implementation
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Team management and motivation
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Marketing campaign management and execution
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Brand awareness and visibility initiatives
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Communication and collaboration with campus ambassadors and stakeholders.
Marketpreneur
At Marketpreneur, I managed their social media accounts, wrote various types of content, and helped launch an influencer campaign. This boosted their online presence and led to increased insights and growth. I also assisted with graphics creation and played a key role in driving their marketing efforts.
Skills used:
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Social media managment
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Worked Directly with CEO
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Worked on 30 days planner.
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Organised giveaways
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Bought collbarations from brands like Haldiram & Mama Earth.
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Directly worked with clients.
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Worked as full time content writer as well.
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Worked on Facebook page handling.
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Client relationship management
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Handled all the teams in the month of December (when CEO wasn't there)
Urvika
At Urvika,
Work :
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Organic oils brand
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Worked on campaigns + Influencer campaign
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Took them to 10k
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Worked for FBA listing for this brand (Over Flipkart & Amazon)
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Content Creation + Poster creation + Ideation
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Worked for client assistance as well.
CollegeTips
At College tips,
Work :
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Marketing
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Copywriting
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Organically increasing followers
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Scriptwriting
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Video creation
Arainaa
At Arainaa,
Work :
• Handling account
• Post creation
• Running Campaigns
• Highlight cover
• Regular interactive stories
NGOs
Here are some non-profit organizations I have collaborated with:
Asha Akankasha Foundation
I managed the social media accounts for Aasha Aakansha Foundation, creating posts and stories, and designing posters for various platforms. I also ran their internship program, overseeing 100 interns, and wrote two blogs for their website. Overall, my time with the Aasha Aakansha Foundation allowed me to gain valuable experience and make a positive impact in the community.
Work :
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Content writing​
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Digital marketing
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Creative designing
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Public relations
Pawssible
At Pawsible Foundation, I managed social media, created posts and videos, and maintained a pattern for the page. I also handled donation appeals, managed events, and worked with the tech and marketing teams. Additionally, I provided content and helped design the Foundation's website and promoted another initiative, Mithaas.
Work :
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Social Media Marketing(Head),
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Handling 2 social media accounts (fully)
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Content writing
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Copy writing
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Ideation
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Post creation
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Event management
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Influencer marketing
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Collaborations
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Donation Drives
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Driving down sales through marketing for chocolates
Personal brands
Some of the personal brands I've collaborated with include :
I worked on a freelance project for Nikita Gupta , an influencer and mom blogger who wanted to increase her presence on Instagram. Over the course of a year, I helped Nikita grow her follower count from 600 to 11k. In addition to this, I assisted her in collaborating with well-known brands like Mama Earth, Moms & co, Nathabit, Haldiram, and Tide. By leveraging my expertise and skills, I was able to help Nikita achieve her goals and establish herself as a prominent figure on Instagram.
As a freelance worker for Paroma Gulati, a certified nutritionist, I took on the responsibility of managing her entire social media account. Starting from scratch, I successfully grew her following from 0 to 3000 followers, which was a significant accomplishment. Furthermore, I helped her secure new clients through the online platform by implementing effective marketing strategies and engaging with her audience. Additionally, I collaborated with other brands to create campaigns that brought her even more exposure and helped her establish a prominent presence in the industry. Overall, my efforts were instrumental in enhancing Paroma's brand image and expanding her reach to a wider audience.
