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Campus Ambassador Program

As part of this campaign, I handled and organized a campus ambassador model for a brand. This involved hosting sessions and creating engaging activities for ambassadors to participate in. With the help of these ambassadors, we ran a successful brand promotion campaign that led to increased visibility and awareness among the target audience.

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Achievements:

  • Successfully implemented a campus ambassador model for the brand.

  • Hosted engaging sessions and activities for ambassadors

  • Ran a successful brand promotion campaign with the help of ambassadors.

  • Increased brand visibility and awareness among the target audience resulted in 20% increase in app downloads.

  • Worked on a MYtv campaign to reach a wider audience.

  • Conducted an effective engagement campaign on social media.

Projects

Clash Of Creators Campaign

The Clash of Creators campaign was organized by MYtv in collaboration with MYtv's OTT platform. The campaign aimed to redirect orders to the platform, increase user engagement, and attract more users to MYtv. 

Achievements

  • Successful redirection of orders to the OTT platform

  • Increased user engagement by 50% through the campaign

  • Attracted more users to the MYtv platform

  • Raised brand awareness for MYtv through the campaign

Phoenix Marketcity Festival

As part of the campaign, we ran a contest for the performing artists and coordinated their promotion on social media to drive in-app downloads, views, and engagement. We also managed a ground-level team for the shoot volunteer to be the face of the shoot. Our installation became a focal point for the festival, with drivers coming up to speak in Kannada and Hindi. We also conducted activities around the installation to make it look appealing with limited resources, especially during Christmas and New Year.
 

Achievements:

  • Coordinated promotion of performing artists on social media for increased engagement

  • Managed a team of ground-level volunteers for the shoot

  • Encouraged drivers to speak in Kannada and Hindi for more localized appeal

  • Conducted activities around the installation to make it more visually appealing during festive seasons.

Rapid Rashmi Campaign

The Rapid Rashmi campaign was created as an OTT show for Kannada auto and cab drivers to increase app retention and gain more users on MYn.
 

Achievements:

  • Developed and implemented strategic social media plans for all platforms, especially YouTube.

  • Created engaging show episode ideas to increase viewership and reach.

  • Optimized video listings to improve reach and viewership.

  • Successfully reached out to the target audience and kept them engaged through a Telegram group.

  • Increased app retention and gained more users on MYn through the campaign.

Vanderbilt Melodores

I managed the first India tour for Vanderbilt Melodores, an acapella group. I handled everything from event shoot, point of contact, calendar management to strategy planning.
 

Achievement:

  • Successfully managed the first India tour for Vanderbilt Melodores

  • Handled the entire event shoot, including point of contact and calendar management

  • Developed a strategic plan for the tour, including social media and influencer campaigns

  • Successfully executed an influencer campaign that resulted in 50 influencer engagements across Bangalore

  • Closed a deal with 2000 story views in just 2 days for the event

  • Executed a successful Twitter campaign for Wondervold containing marketing, hitting the sales target

  • Managed the entire shoot for the Shaadi show, including BTS content, crowd reaction, on-spot reactions, and performance shots, for three consecutive days.

Data Privacy Day

For Data Privacy Day, I started a petition and a social media campaign to create awareness about data piracy. I collaborated with brands to promote data privacy, did strategic content planning, and used various platforms like Twitter, LinkedIn, and Quora for content marketing. I also worked with a team to write articles on the same.

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Achievements:

  • Started a petition and a social media campaign for Data Privacy Day

  • Collaborated with brands for promoting data privacy

  • Did strategic content planning for the campaign

  • Used various platforms like Twitter, LinkedIn, and Quora for content marketing

  • Worked with a team to write articles on data privacy

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